The Food category has been one of the major categories leading the growth in Spanish-language campaigns so far in 2011. An analysis of 2011 year-to-date (through August, 2011) campaign activity on more than 200 Hispanic websites tracked by HispanicWebMonitor™ showed that – while the Telecom category ranked first by total number of active campaigns – the Food category ranked second overall and posted a 35.5% increase in number of campaigns from the same period in 2010.
New Hispanic Online Campaigns by Anheuser-Busch, Dominican Republic Ministry of Tourism, General Mills, Mars, Inc., Riviana Foods, Unilever, and many others.
HispanicWebMonitor™ has recently reported on 424 new campaigns on Hispanic websites (including 118 that included Spanish-language ads). New campaigns were launched by brands and companies such as Anheuser-Busch, Dominican Republic Ministry of Tourism, General Mills, Mars, Inc., Riviana Foods, Unilever, and many others.