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Spotlight on the Food Category: Leading Growth in Spanish-language Online Campaigns in 2011

September 26, 2011 2 comments

The Food category has been one of the major categories leading the growth in Spanish-language campaigns so far in 2011.   An analysis of 2011 year-to-date (through August, 2011) campaign activity on more than 200 Hispanic websites tracked by HispanicWebMonitor™ showed that – while the Telecom category ranked first by total number of active campaigns – the Food category ranked second overall and posted a 35.5% increase in number of campaigns from the same period in 2010.

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Categories: Hispanic, Hispanic Online, New campaigns Tags: , , , , , , , , , , , , , , , , , , , , , ,

MexicoWebMonitor™: New Online Campaigns by Advil, Banamex, Corona, Dreamworks, Ford, Procter & Gamble, Reebok, and Warner Brothers, and many more.

March 28, 2011 Leave a comment

Media Economics Group’s MexicoWebMonitor™ online competitive service has recently reported on 291 new campaigns launched on websites in Mexico during the month of February.   New online campaigns were launched by brands and companies such as Advil, Banamex, Corona, Dreamworks, Ford, Procter & Gamble, Reebok, and Warner Brothers.
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Sample creative from Cerveza Sol “Clases de Twitter Con Herbert” online campaign Read more…
Categories: Hispanic, Latin America, Mexico Tags: , , , , , , , , , , , , , , , , , , , , , ,
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