Media Economics Group – Blog

Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 314 new campaigns launched on Hispanic websites during the month of June.

New online campaigns were launched by brands and companies such as AllState, Aveeno, Bounty, Coca-Cola, Dr. Pepper, Head & Shoulders, McDonald’s and many more.
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Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 311 new campaigns launched on Hispanic  websites during the month of May.   New online campaigns were launched by brands and companies such as Bounty, Dreamworks, Head & Shoulders, Starburst, Valvoline, and many more.
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Hispanic magazine ad spending is up 24.9% through the first four months of 2011 (same titles basis), according to HispanicMagazineMonitor™ estimates released today by Media Economics Group.

Among the major Hispanic titles, ad revenue is up by 57.8% year-to-date at People en Español, +6.3% at Latina, +18.9% at TV y Novelas, +18.4% at Vanidades, +21.6% at Ser Padres, and +46.7% at Siempre Mujer.

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Hispanic magazine ad spending is up 24.8% through the first four months of 2011, according to HispanicMagazineMonitor™ estimates released today by Media Economics Group.  While performance is still inconsistent across the segment, many key Hispanic titles and categories have shown strong growth in ad pages and spending so far this year. Read more…

Dear HispanicWebMonitor™ clients:

Just a reminder that our recently launched “Breaking Ads” report is now available and can show you newly captured creatives and where they are running as recently as yesterday.

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Media Economics Group’s MexicoWebMonitor™ online competitive service has recently reported on 291 new campaigns launched on websites in Mexico during the month of February.   New online campaigns were launched by brands and companies such as Advil, Banamex, Corona, Dreamworks, Ford, Procter & Gamble, Reebok, and Warner Brothers.
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