Media Economics Group – Blog

Happy New Year!  Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives captured by the HispanicWebMonitor™ competitive intelligence service every week.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

• McDonald’s (“Wholesome Breakfast”)
• P&G (Dawn “Hand Renewal with Olay Beauty”)
• Universal Pictures (“Contraband” movie)
• Circleline Marketing Corp (Alba-Vidente.com)

Please click on the thumbnail for additional details about these new campaigns or visit:

http://www.hispanicmarketweekly.com/featureArticle.cms?id=3792

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Hispanic magazines posted an impressive 39.1% increase in estimated ad dollars in October
(compared to previous year) while ad pages were up by 6.5%, according to estimates from HispanicMagazineMonitor™.   For the January – October period, total ad dollars are up by 26.5%, while ad pages are up by 2.0%.   While the segment as a whole is recovering, the most dramatic gains in ad pages and revenue are being made by the the largest of the monthly and bi-monthly titles.

Read more…

Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 593 new campaigns launched on Hispanic websites during the month of July.

New online campaigns were launched by brands and companies such as Bagel Bites, Capri Sun, Dan-o-nino, Farmers Insurance, McDonald’s, Nissan, Pine-Sol, Universal Pictures…. and many more.
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.Sample creative from Kellogg’s “Mini Wheats” online campaign.

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Hispanic magazine ad spending is up 29.8% through the first half of 2011 (same titles basis), according to HispanicMagazineMonitor™ estimates released this week by Media Economics Group.

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Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 314 new campaigns launched on Hispanic websites during the month of June.

New online campaigns were launched by brands and companies such as AllState, Aveeno, Bounty, Coca-Cola, Dr. Pepper, Head & Shoulders, McDonald’s and many more.
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Dear HispanicWebMonitor™ clients:

Just a reminder that our recently launched “Breaking Ads” report is now available and can show you newly captured creatives and where they are running as recently as yesterday.

Read more…