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Posts Tagged ‘m&m’s’

Spotlight on the Food Category: Leading Growth in Spanish-language Online Campaigns in 2011

September 26, 2011 2 comments

The Food category has been one of the major categories leading the growth in Spanish-language campaigns so far in 2011.   An analysis of 2011 year-to-date (through August, 2011) campaign activity on more than 200 Hispanic websites tracked by HispanicWebMonitor™ showed that – while the Telecom category ranked first by total number of active campaigns – the Food category ranked second overall and posted a 35.5% increase in number of campaigns from the same period in 2010.

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HispanicWebMonitor™: New Online Campaigns by Bounty, Dreamworks, Head & Shoulders, Starburst, Valvoline, and many more

June 21, 2011 Comments off

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Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 311 new campaigns launched on Hispanic  websites during the month of May.   New online campaigns were launched by brands and companies such as Bounty, Dreamworks, Head & Shoulders, Starburst, Valvoline, and many more.
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Sample creative from Dreamworks “Kung Fu Panda 2″ Movie online campaign.

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Hispanic Magazine Ad Spending Bouncing Back.

May 23, 2011 Comments off

Hispanic magazine ad spending is up 24.8% through the first four months of 2011, according to HispanicMagazineMonitor™ estimates released today by Media Economics Group.  While performance is still inconsistent across the segment, many key Hispanic titles and categories have shown strong growth in ad pages and spending so far this year. Read more…

HWM Breaking Ads Update…NEW Spanish-language ads this week for HispanicWebMonitor™: AT&T, Home Depot, Mar’s, P&G, RIM, State Farm, T-mobile, Verizon, Visa, Volkswagen, etc.

May 18, 2011 Comments off

Dear HispanicWebMonitor™ clients:

Just a reminder that our recently launched “Breaking Ads” report is now available and can show you newly captured creatives and where they are running as recently as yesterday.

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New Hispanic Online campaigns for BlackBerry, Crest, Goya Foods, Head & Shoulders, Theraflu, Universal Pictures, Wendy’s, and many more.

January 12, 2011 1 comment

HispanicWebMonitor™ has recently reported on 361 new campaigns launched on Hispanic websites during the month of December.   New Spanish-language campaigns targeting Hispanics online were launched by brands and companies such as BlackBerry “Blackberry Bold 9780″, Crest “Pro-Health” Sponsorship/Yahoo! Mujer, Goya “Maria Cookies”, Head & Shoulders “Vota por La Jugada de la Semana en la NFL”, Theraflu “Max-D”, Universal Pictures “Little Fockers”, and Wendy’s “Natural-Cut Fries with Sea Salt”.

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New Hispanic Online campaigns by Aflac, Bounty, Degree Men, Jack in the Box, M&M’s, Subway, and many others.

July 21, 2010 Comments off

HispanicWebMonitor™ has recently reported on 327 new campaigns on Hispanic websites.   New campaigns were launched by brands and companies such as Aflac, Bounty, Degree Men, Jack in the Box, M&M’s, Subway, and many others.

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