Media Economics Group – Blog

Happy New Year!  Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives captured by the HispanicWebMonitor™ competitive intelligence service every week.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

• McDonald’s (“Wholesome Breakfast”)
• P&G (Dawn “Hand Renewal with Olay Beauty”)
• Universal Pictures (“Contraband” movie)
• Circleline Marketing Corp (Alba-Vidente.com)

Please click on the thumbnail for additional details about these new campaigns or visit:

http://www.hispanicmarketweekly.com/featureArticle.cms?id=3792

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Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 593 new campaigns launched on Hispanic websites during the month of July.

New online campaigns were launched by brands and companies such as Bagel Bites, Capri Sun, Dan-o-nino, Farmers Insurance, McDonald’s, Nissan, Pine-Sol, Universal Pictures…. and many more.
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.Sample creative from Kellogg’s “Mini Wheats” online campaign.

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Several months ago we launched a new “Breaking Ads” feature in our online client reporting system which allows our clients to see newly captured creatives and where they are running as recently as yesterday.

Read more…

Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 314 new campaigns launched on Hispanic websites during the month of June.

New online campaigns were launched by brands and companies such as AllState, Aveeno, Bounty, Coca-Cola, Dr. Pepper, Head & Shoulders, McDonald’s and many more.
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Hispanic magazines have closed the books on another tough year.  Preliminary estimates from HispanicMagazineMonitor™ show a 4.7% drop in ad pages and a modest 3.9% increase in ad spending for 2010 (all comparisons on a “same-titles” basis).  Total estimated ad revenue for 2010 reached an estimated $178.8 million.

Read more…

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HispanicWebMonitor™ has recently reported on 344 new campaigns on Hispanic websites.   New Spanish-language campaigns targeting Hispanics online were launched by brands and companies such as Blackberry, Burger King, Dorito’s, Droid X, Gain, Infusium 23, Levi’s, McDonald’s, Telemundo, and many others.

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