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HispanicWebMonitor™: New Campaigns by Burger King, Kellogg’s, and AllState.
Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly. Published every Monday in Hispanic Market Weekly’s 
newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.
This week’s Breaking Ads feature highlighted new creatives and campaigns from:
- Burger King (“King Deals”)
- ReachOut.com (BuscaApoyo.org)
- Kellogg’s – Diversity/Recruitment (KelloggCareers.com)
- AllState “Premios Tu Mundo VIP”/Telemundo.com
Please click on the thumbnail for additional details about these new campaigns or visit:
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Hispanic magazine Top 10 Tables for January – October, 2011: Ad spending up by 26.5% this year
Hispanic magazines posted an impressive 39.1% increase in estimated ad dollars in October
(compared to previous year) while ad pages were up by
6.5%, according to estimates from HispanicMagazineMonitor™. For the January – October period, total ad dollars are up by 26.5%, while ad pages are up by 2.0%. While the segment as a whole is recovering, the most dramatic gains in ad pages and revenue are being made by the the largest of the monthly and bi-monthly titles.
HispanicWebMonitor™: New Spanish-language Online Campaigns for Bagel Bites, Capri Sun, Dan-o-nino, Farmers Insurance, McDonald’s, etc.
Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 593 new campaigns launched on Hispanic websites during the month of July.
New online campaigns were launched by brands and companies such as Bagel Bites, Capri Sun, Dan-o-nino, Farmers Insurance, McDonald’s, Nissan, Pine-Sol, Universal Pictures…. and many more.
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.Sample creative from Kellogg’s “Mini Wheats” online campaign
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New Mobile Web Spanish-Language campaigns by AllState, Farmer’s, Kellogg, Starbucks, Toyota, and many others.
Below are a sampling of new campaigns recently launched on Hispanic mobile (WAP) websites. While there is still significantly less advertising activity on the mobile web – especially in Spanish – than on “traditional” websites, every month we are seeing more and more advertisers dipping their feet in the mobile waters.
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