Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly. Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.
This week’s Breaking Ads feature highlighted new creatives and campaigns from:
- Burger King (“King Deals”)
- ReachOut.com (BuscaApoyo.org)
- Kellogg’s – Diversity/Recruitment (KelloggCareers.com)
- AllState “Premios Tu Mundo VIP”/Telemundo.com
Please click on the thumbnail for additional details about these new campaigns or visit:
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The Food category has been one of the major categories leading the growth in Spanish-language campaigns so far in 2011. An analysis of 2011 year-to-date (through August, 2011) campaign activity on more than 200 Hispanic websites tracked by HispanicWebMonitor™ showed that – while the Telecom category ranked first by total number of active campaigns – the Food category ranked second overall and posted a 35.5% increase in number of campaigns from the same period in 2010.
HispanicWebMonitor™: New Spanish-language Online Campaigns for Bagel Bites, Capri Sun, Dan-o-nino, Farmers Insurance, McDonald’s, etc.
Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 593 new campaigns launched on Hispanic websites during the month of July.
New online campaigns were launched by brands and companies such as Bagel Bites, Capri Sun, Dan-o-nino, Farmers Insurance, McDonald’s, Nissan, Pine-Sol, Universal Pictures…. and many more.
New Mobile Web Spanish-Language campaigns by AllState, Farmer’s, Kellogg, Starbucks, Toyota, and many others.
Below are a sampling of new campaigns recently launched on Hispanic mobile (WAP) websites. While there is still significantly less advertising activity on the mobile web – especially in Spanish – than on “traditional” websites, every month we are seeing more and more advertisers dipping their feet in the mobile waters.