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Hispanic magazines ad spending up by 22.4% in First Quarter, 2013: Top 10 Tables
Hispanic magazines posted a 22.4% increase in estimated ad dollars in the January – March, 2013 three month period compared to the same period in 2012 while ad pages were up by 2.0%, according to the most recent estimates from HispanicMagazineMonitor™.
Total ad spending in the first quarter totalled $49.1 million – up from $40.1 million in last year’s first quarter. Perhaps of most significance, the $49.1 million in measured ad spending represents the highest First Quarter total since measurement of Hispanic magazine ad spending began in 2002 by Media Economics Group. First quarter spending was higher than the previous first quarter peak of $44.7 million achieved in 2008 prior to the recession.
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Hispanic magazine Top 10 Tables for January – October, 2011: Ad spending up by 26.5% this year
Hispanic magazines posted an impressive 39.1% increase in estimated ad dollars in October
(compared to previous year) while ad pages were up by
6.5%, according to estimates from HispanicMagazineMonitor™. For the January – October period, total ad dollars are up by 26.5%, while ad pages are up by 2.0%. While the segment as a whole is recovering, the most dramatic gains in ad pages and revenue are being made by the the largest of the monthly and bi-monthly titles.
