Media Economics Group – Blog

Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

• Aguacates de Mexico (“Puss in Boots” movie promotion)
• Alestra (Twingo Line)
• Burger King (“Paquete Familiar”
• OneBigTent (Valoramas.com)

Please click on the thumbnail for additional details about these new campaigns or visit:

http://www.hispanicmarketweekly.com/article.cms?id=11272

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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.

Nos complace anunciar que hemos añadido cinco sitios a nuestra ya extensa lista de sitios monitoreados de MexicoWebMonitor™.  Los cinco sitios nuevos son:

• AltoNivel.com.mx (Iasa Comunicación)
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• CosmoenEspanol.com (Grupo Televisa, S.A.)
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• Imagen.com.mx (Grupo Imagen, S.A. de C.V.)
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• RincondelVago.com (Orange Spain/France Telecom Group)
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• TVyNovelas.com (Grupo Televisa, S.A.)
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We’re happy to announce our new partnership with Hispanic Market Weekly which will feature selected new Hispanic online campaigns in the weekly issue (digital and print) of Hispanic Market Weekly. 

HispanicWebMonitor debuted our new “Breaking Ads” feature earlier this year which give our subscribers access to the latest new creatives launched on the nearly 200 Hispanic-focused websites which we track.  Subscribers have access to new creatives running as recently as yesterday which they can filter by website on which they ran and download to their PC.  Subscribers have found Breaking Ads to be a valuable tool to spot new campaigns and/or new creatives for campaigns already running on Hispanic websites.

We are happy to be able to share selected Breaking Ads information with Hispanic Market Weekly readers.  If you are a subscriber of Hispanic Market Weekly, you can view the latest Breaking Ads summary here or read the latest full issue of Hispanic Market Weekly here.   Or, please click on the thumbnail in this post to view a screenshot of the latest summary report compliments of MEG’s HispanicWebMonitor and Hispanic Market Weekly.

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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.

The Food category has been one of the major categories leading the growth in Spanish-language campaigns so far in 2011.   An analysis of 2011 year-to-date (through August, 2011) campaign activity on more than 200 Hispanic websites tracked by HispanicWebMonitor™ showed that – while the Telecom category ranked first by total number of active campaigns – the Food category ranked second overall and posted a 35.5% increase in number of campaigns from the same period in 2010.

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Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 593 new campaigns launched on Hispanic websites during the month of July.

New online campaigns were launched by brands and companies such as Bagel Bites, Capri Sun, Dan-o-nino, Farmers Insurance, McDonald’s, Nissan, Pine-Sol, Universal Pictures…. and many more.
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.Sample creative from Kellogg’s “Mini Wheats” online campaign.

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Several months ago we launched a new “Breaking Ads” feature in our online client reporting system which allows our clients to see newly captured creatives and where they are running as recently as yesterday.

Read more…