Media Economics Group – Blog

Happy New Year!  Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives captured by the HispanicWebMonitor™ competitive intelligence service every week.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

• McDonald’s (“Wholesome Breakfast”)
• P&G (Dawn “Hand Renewal with Olay Beauty”)
• Universal Pictures (“Contraband” movie)
• Circleline Marketing Corp (Alba-Vidente.com)

Please click on the thumbnail for additional details about these new campaigns or visit:

http://www.hispanicmarketweekly.com/featureArticle.cms?id=3792

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Below are a sampling of new campaigns recently launched on Hispanic mobile (WAP) websites.  While there is still significantly less advertising activity on the mobile web – especially in Spanish – than on “traditional” websites, every month we are seeing more and more advertisers dipping their feet in the mobile waters.

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Read more…