Archive
Free Hispanic Market Overview Report released by HispanicAd.com and JakeAdams Editorial Services
Looking for an overview of the U.S. Hispanic market and media landscape? HispanicAd.com and JakeAdams Editorial Services (Adam Jacobson formerly of Hispanic Market Weekly) have partnered to produce a “first in a series of reports” on the U.S. Hispanic market.
Snapshot: Top Hispanic Online Ad Categories in 2009
In 2009, the Telecommunications category topped the list of most active advertiser categories on Hispanic online websites according to HispanicWebMonitor™. The top Telco advertiser was Verizon, followed by AT&T, Sprint Nextel, T-mobile, Vonage, and Windstream.
Which Hispanic magazines folded in 2009?
That’s a question we’ve received many times since the start of the year from clients and others. Here’s a quick run-down of the closed titles (and last issue dates):
- “Fox Sports en Español”/Cuatro Media (April, 2009
- “Kena”/Megazine Publications (December/January, 2009)
- “Ocean Drive en Español”/SoBe News, Inc. (March, 2009)
- “Selecciones”/Reader’s Digest (June, 2009)
- “Sobre Ruedas”/Megazines Publications (December/January, 2009)
“ESPN Deportes la Revista” was also briefly inactive when it was dropped by Televisa Publishing in January but then revived by GW Publishing (based in Mexico) in March.
There were also some brave new launches in 2009: “LATINO” magazine (Latino Publishing group/Alfredo Estrada) and “Cocina al Maximo” (HyCite Corp. also marketers of the Royal Prestige line of cookware).
