MexicoWebMonitor™ “Breaking Ads” now a regular weekly feature on Portada
We’re happy to announce our new partnership with Portada (Portada-Online.com) which will feature selected new online
campaigns f
rom Mexico every Wednesday in Portada’s newsletter and website.
MexicoWebMonitor™ clients have already enjoyed direct access to the “Breaking Ads” report since last year. Breaking Ads provides daily access to the latest new creatives launched on the nearly 50 (with more coming soon!) websites which Media Economics tracks in Mexico. In “Breaking Ads” clients have access to all new creatives captured as recently as yesterday which can be filtered by website and easily downloaded to your PC. Based on their feedback, we know that clients have found “Breaking Ads” to be a valuable tool to spot new campaigns and/or new creatives for campaigns already running on websites in Mexico.
We are happy to be able to share selected “Breaking Ads” information with Portada readers. If you are already a Portada newsletter subscriber, you can view the Breaking Ads Mexico” feature every Wednesday in your in-box, or you can view this week’s feature here: http://www.portada-online.com/article.aspx?aid=9153
Thank you for your continued business and support.
Carlos Pelay
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HispanicWebMonitor™: New Year…New Hispanic Online Campaigns by McDonald’s, Dawn, Universal Pictures, etc.
Happy New Year! Attached is a sample of our “Breaking Ads” weekly feature produced 
in partnership with Hispanic Market Weekly. Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives captured by the HispanicWebMonitor™ competitive intelligence service every week.
This week’s Breaking Ads feature highlighted new creatives and campaigns from:
- McDonald’s (“Wholesome Breakfast”)
- P&G (Dawn “Hand Renewal with Olay Beauty”)
- Universal Pictures (“Contraband” movie)
- Circleline Marketing Corp (Alba-Vidente.com)
Please click on the thumbnail for additional details about these new campaigns or visit:
http://www.hispanicmarketweekly.com/featureArticle.cms?id=3792
.
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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.
Like this:
HispanicWebMonitor™: New Campaigns by Burger King, Twingo, and Valoramas.com.
Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly. Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.
This week’s Breaking Ads feature highlighted new creatives and campaigns from:
- Aguacates de Mexico (“Puss in Boots” movie promotion)
- Alestra (Twingo Line)
- Burger King (“Paquete Familiar”
- OneBigTent (Valoramas.com)
Please click on the thumbnail for additional details about these new campaigns or visit:
http://www.hispanicmarketweekly.com/article.cms?id=11272
.
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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.
Like this:
Hispanic magazine Top 10 Tables for January – October, 2011: Ad spending up by 26.5% this year
Hispanic magazines posted an impressive 39.1% increase in estimated ad dollars in October
(compared to previous year) while ad pages were up by
6.5%, according to estimates from HispanicMagazineMonitor™. For the January – October period, total ad dollars are up by 26.5%, while ad pages are up by 2.0%. While the segment as a whole is recovering, the most dramatic gains in ad pages and revenue are being made by the the largest of the monthly and bi-monthly titles.
HispanicWebMonitor™: New sites added
We’ve added a number of new sites to our already broad coverage of Hispanic online advertising activity. The sites range from sports sites like BoxeoMundial.com and FutbolMundial.com, to news sites and portals like FoxNewsLatino.com and HolaCiudad.com, to media and magazine sites like MiConstruGuia.com, TVyNovelas.com, and VistaMagazine.com.
Here is a complete list of the sites added:
Interview on MediaLifeMagazine.com…”Who’s not hurting: Hispanic magazines”
MediaLifeMagazine.com published an interview with us today summarizing recent trends in Hispanic magazine advertising activity. You can read the entire article here:
Who’s not hurting: Hispanic magazines
Ad pages are up a modest 0.6 percent but revenue is up 24 percent
By Diego Vasquez
Oct 27, 2011
 |
While many English-language magazines have seen the ad page gains of 2010 slow down in 2011, one category that’s still doing very well is Hispanic magazines. Ad pages for all consumer magazines are down 1.3 percent through third quarter, but Hispanic magazines are up 0.6 percent, an increase that would be even bigger if not for the fact that several magazines, including TV y Novelas and TV Notas, reduced their publishing frequency this year. Revenue for the magazines is up nearly 24 percent. Hispanic titles have seen big growth in personal care products, reflecting the magazines’ mostly female skew, as well as in food, beverages and apparel. But one area where Hispanic magazines, just like English-language ones, continue to lag is auto. The category is down once again this year and it’s uncertain when it will come back. Carlos Pelay, founder and president at Media Economics Group, which tracks Hispanic media, talks to Media Life about which titles are doing well, the significance of the new census, and why fewer new titles are launching.
You can read the rest of the article here:
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Please let us know if you have any questions about the artile and/or if we can be of help in any way.
Thanks for reading.
- Carlos Pelay
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Want to dig deeper? Register here for a free 7-day guest pass to HispanicMagazineMonitor™.
MexicoWebMonitor™: Nuevos Sitios y Nuevas Campañas
Nos complace anunciar que hemos añadido cinco sitios a nuestra ya extensa lista de sitios monitoreados de MexicoWebMonitor™. Los cinco sitios nuevos son:
- AltoNivel.com.mx (Iasa Comunicación)
. - CosmoenEspanol.com (Grupo Televisa, S.A.)
. - Imagen.com.mx (Grupo Imagen, S.A. de C.V.)
. - RincondelVago.com (Orange Spain/France Telecom Group)
. - TVyNovelas.com (Grupo Televisa, S.A.)
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Read more…
