Media Economics Group – Blog

Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

• Aguacates de Mexico (“Puss in Boots” movie promotion)
• Alestra (Twingo Line)
• Burger King (“Paquete Familiar”
• OneBigTent (Valoramas.com)

Please click on the thumbnail for additional details about these new campaigns or visit:

http://www.hispanicmarketweekly.com/article.cms?id=11272

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Nos complace anunciar que hemos añadido cinco sitios a nuestra ya extensa lista de sitios monitoreados de MexicoWebMonitor™.  Los cinco sitios nuevos son:

• AltoNivel.com.mx (Iasa Comunicación)
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• CosmoenEspanol.com (Grupo Televisa, S.A.)
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• Imagen.com.mx (Grupo Imagen, S.A. de C.V.)
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• RincondelVago.com (Orange Spain/France Telecom Group)
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• TVyNovelas.com (Grupo Televisa, S.A.)
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The Food category has been one of the major categories leading the growth in Spanish-language campaigns so far in 2011.   An analysis of 2011 year-to-date (through August, 2011) campaign activity on more than 200 Hispanic websites tracked by HispanicWebMonitor™ showed that – while the Telecom category ranked first by total number of active campaigns – the Food category ranked second overall and posted a 35.5% increase in number of campaigns from the same period in 2010.

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Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 593 new campaigns launched on Hispanic websites during the month of July.

New online campaigns were launched by brands and companies such as Bagel Bites, Capri Sun, Dan-o-nino, Farmers Insurance, McDonald’s, Nissan, Pine-Sol, Universal Pictures…. and many more.
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.Sample creative from Kellogg’s “Mini Wheats” online campaign.

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Several months ago we launched a new “Breaking Ads” feature in our online client reporting system which allows our clients to see newly captured creatives and where they are running as recently as yesterday.

Read more…

Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 314 new campaigns launched on Hispanic websites during the month of June.

New online campaigns were launched by brands and companies such as AllState, Aveeno, Bounty, Coca-Cola, Dr. Pepper, Head & Shoulders, McDonald’s and many more.
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