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Hispanic magazines ad spending up by 22.4% in First Quarter, 2013: Top 10 Tables
Hispanic magazines posted a 22.4% increase in estimated ad dollars in the January – March, 2013 three month period compared to the same period in 2012 while ad pages were up by 2.0%, according to the most recent estimates from HispanicMagazineMonitor™.
Total ad spending in the first quarter totalled $49.1 million – up from $40.1 million in last year’s first quarter. Perhaps of most significance, the $49.1 million in measured ad spending represents the highest First Quarter total since measurement of Hispanic magazine ad spending began in 2002 by Media Economics Group. First quarter spending was higher than the previous first quarter peak of $44.7 million achieved in 2008 prior to the recession.
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Se lanza ArgentinaWebMonitor™
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Se lanza ArgentinaWebMonitor™.
Un nuevo servicio de inteligencia competitiva que monitorea la publicidad en línea en Argentina.
Media Economics Group ha lanzado oficialmente la cobertura de la actividad publicitaria en línea en Argentina a través de su nuevo servicio ArgentinaWebMonitor™.
Inicialmente, este nuevo servicio monitoreará la actividad publicitaria en más de dos decenas de los principales sitios web de Argentina, proporcionándoles a las compañías de medios y las agencias de publicidad información exclusiva sobre aquellos anunciantes que orientan su oferta a las audiencias en línea en Argentina. Los sitios inicialmente comprendidos en el servicio ArgentinaWebMonitor™ incluyen las propiedades digitales de las principales compañías de medios de Argentina (por ej., Ciudad.com.ar, Clarin.com, Diariouno.com.ar, Infobae.com, LaNacion.com.ar, TN.com.ar, etc.), así como portales locales y de nivel regional (por ej., Ar.MSN.com, Ar.Yahoo.com, ESPNDeportes.com (de Argentina), Terra.com.ar, entre otros).
ArgentinaWebMonitor™ continúa con la ampliación de la cobertura de Media Economics Group respecto del cada vez mayor mercado de publicidad digital en América Latina. Además de Argentina, Media Economics Group también presta servicios de inteligencia competitiva en línea en Colombia y en México, así como en el mercado hispano de EE.UU. (HispanicWebMonitor™/HispanicMobileMonitor™).
Para obtener información adicional (incluyendo 1 semana de acceso gratuito como invitado al servicio ArgentinaWebMonitor), por favor comuníquese con: Carlos Pelay (704-841-2030; info@media-economics.com ) o visite el sitio:
http://www.Media-Economics.com
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Acerca de Media Economics Group: Media Economics Group ha proporcionado servicios fundamentales de inteligencia competitiva sobre la publicidad en línea en el mercado hispano de EE.UU. desde 2001 y en América Latina desde 2009. Entre nuestros clientes se incluyen agencias de publicidad y compañías de medios de nivel mundial como: ESPN. Google, Grupo Expansion, Havas, IPG MediaBrands, MEC, Neo Ogilvy, OMD, Prodigy MSN, Starcom, Televisa Digital, Terra Networks, Universal McCann, Yahoo!, y Zenith Optimedia, entre otras.
ArgentinaWebMonitor is Live!
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We are excited to officially announce the launch of our coverage of online advertising activity in Argentina with our new ArgentinaWebMonitor™ service.
This new service will track advertising activity initially in more than two dozen of the main websites in Argentina, providing media companies and advertising agencies with exclusive information on those advertisers who are targeting online audiences in Argentina. The initial sites in the ArgentinaWebMonitor™ service include the digital properties of the main media companies in Argentina (e.g. Ciudad.com.ar, Clarin.com, Diariouno.com.ar, Infobae.com, LaNacion.com.ar, TN.com.ar, etc.) as well as local and pan-regional portals (e.g. Ar.MSN.com, Ar.Yahoo.com, ESPNDeportes.com (from Argentina), Terra.com.ar, among others).
ArgentinaWebMonitor™ continues the expansion of coverage by Media Economics Group of the rapidly growing Latin American digital advertising market. In addition to Argentina, Media Economics Group also provides online competitive intelligence service in Colombia and Mexico as well as the U.S. Hispanic market (HispanicWebMonitor™/HispanicMobileMonitor™).
For additional information (including 1 week free guest access to ArgentinaWebMonitor™ please contact: Carlos Pelay (704-841-2030; info@media-economics.com ) or visit:
http://www.Media-Economics.com
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About Media Economics Group: Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009. Our clients include global advertising agencies and media companies such as: ESPN. Google, Grupo Expansion, Havas, IPG MediaBrands, MEC, Neo Ogilvy, OMD, Prodigy MSN, Starcom, Televisa Digital, Terra Networks, Universal McCann, Yahoo!, and Zenith Optimedia among others.
HispanicWebMonitor™: New Campaigns by Amtrak, Home Depot/Glidden, Sonic Drive-In, Universal Pictures.
Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly. Published every Monday in Hispanic
Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.
This week’s Breaking Ads feature highlighted new creatives and campaigns from:
- Amtrak (
http://www.amtrakdescubrenorteamerica.com
) - Home Depot (“Glidden Duo Paint + Primer”)
- Sonic Drive-In (“Chili y Queso”)
- Universal Pictures (“Safe House” movie)
Please click on the thumbnail for additional details about these new campaigns or visit:
http://www.hispanicmarketweekly.com/article.cms?id=11346
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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.
Hispanic magazine Top 10 Tables for January – October, 2011: Ad spending up by 26.5% this year
Hispanic magazines posted an impressive 39.1% increase in estimated ad dollars in October
(compared to previous year) while ad pages were up by
6.5%, according to estimates from HispanicMagazineMonitor™. For the January – October period, total ad dollars are up by 26.5%, while ad pages are up by 2.0%. While the segment as a whole is recovering, the most dramatic gains in ad pages and revenue are being made by the the largest of the monthly and bi-monthly titles.
