Media Economics Group – Blog

Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

• Amtrak (http://www.amtrakdescubrenorteamerica.com)
• Home Depot (“Glidden Duo Paint + Primer”)
• Sonic Drive-In (“Chili y Queso”)
• Universal Pictures (“Safe House” movie)

Please click on the thumbnail for additional details about these new campaigns or visit:

http://www.hispanicmarketweekly.com/article.cms?id=11346

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Want to check out if any of our competitive intelligence services would be valuable tool for you team, or just want more info?

Please sign-up here for a free 7-day guest pass to any of our competitive intelligence services.

Thank you

Carlos Pelay

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We’re happy to announce our new partnership with Portada (Portada-Online.com) which will feature selected new online
campaigns from Mexico every Wednesday in Portada’s newsletter and website.

MexicoWebMonitor™ clients  have already enjoyed direct access to the “Breaking Ads” report since last year.  Breaking Ads provides daily access to the latest new creatives launched on the nearly 50 (with more coming soon!) websites which Media Economics tracks in Mexico.  In “Breaking Ads” clients have access to all new creatives captured as recently as yesterday which can be filtered by website and easily downloaded to your PC.  Based on their feedback, we know that clients have found “Breaking Ads” to be a valuable tool to spot new campaigns and/or new creatives for campaigns already running on websites in Mexico.

We are happy to be able to share selected “Breaking Ads” information with Portada readers.  If you are already a Portada newsletter subscriber, you can view the Breaking Ads Mexico” feature every Wednesday in your in-box, or you can view this week’s feature here:  http://www.portada-online.com/article.aspx?aid=9153

Thank you for your continued business and support.

Carlos Pelay

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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to MexicoWebMonitor™.

Happy New Year!  Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives captured by the HispanicWebMonitor™ competitive intelligence service every week.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

• McDonald’s (“Wholesome Breakfast”)
• P&G (Dawn “Hand Renewal with Olay Beauty”)
• Universal Pictures (“Contraband” movie)
• Circleline Marketing Corp (Alba-Vidente.com)

Please click on the thumbnail for additional details about these new campaigns or visit:

http://www.hispanicmarketweekly.com/featureArticle.cms?id=3792

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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.

Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

• Aguacates de Mexico (“Puss in Boots” movie promotion)
• Alestra (Twingo Line)
• Burger King (“Paquete Familiar”
• OneBigTent (Valoramas.com)

Please click on the thumbnail for additional details about these new campaigns or visit:

http://www.hispanicmarketweekly.com/article.cms?id=11272

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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.

Hispanic magazines posted an impressive 39.1% increase in estimated ad dollars in October
(compared to previous year) while ad pages were up by 6.5%, according to estimates from HispanicMagazineMonitor™.   For the January – October period, total ad dollars are up by 26.5%, while ad pages are up by 2.0%.   While the segment as a whole is recovering, the most dramatic gains in ad pages and revenue are being made by the the largest of the monthly and bi-monthly titles.

Read more…