Media Economics Group – Blog

Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 593 new campaigns launched on Hispanic websites during the month of July.

New online campaigns were launched by brands and companies such as Bagel Bites, Capri Sun, Dan-o-nino, Farmers Insurance, McDonald’s, Nissan, Pine-Sol, Universal Pictures…. and many more.
.

.Sample creative from Kellogg’s “Mini Wheats” online campaign.

.

.
Some top-line statistics from HispanicWebMonitor™ for July, 2011:

• Reported on advertising activity of 185 websites targeting the U.S. Hispanic market.
  .
  
• Tracked online ads belonging to  2,092 brands/campaigns
  .
• Tracked online ads belonging to  1,181 advertisers (parent company level).
  .
• Identified 593 NEW brands/campaigns.
  .
• Top 5 sites by number of Spanish-language brands/campaigns were: Univision.com, Terra.com, Yahoo! en Español, Batanga.com, and Impre.com.
  .
• Top 5 Ad categories by number of brands/campaigns were: Media-Online, Retailers, Consumer Products, Media-Print & Broadcast, and Financial Services.
  .
• Top 5 Ad sub-categories by number of brands/campaigns were:  Telecommunications Carriers (incl. wireless), Auto manufacturers, Food products, Non-profit organizations, Insurance carriers & agents.

…

Here are just of few of the hundreds of NEW campaigns recently tracked by HispanicWebMonitor™ :
.
[Note: click on 'mht" to view flash ads if available (requires IE or Firefox 'UnMHT' plug-in).  Click on ‘screenshot’ to view a static screenshot of a sample ad from each campaign in any browser] or view Slide Show below:

.

• Bagel Bites “Gana $1,000 Cada Semana” Contest (H.J. Heinz) on Univision.com.…[mht; screenshot]
  .
• Capri Sun “Facebook Page” Promotion (Kraft Foods, Inc.) on AlBorde.com, BuenaMusica.com, FamaWeb.com, MiGente.com, Musica.com, Telemundo Movil, Telemundo.com, Terra (U.S. Hispanic), Terra Mobile, Univision Movil, Univision.com, ViveloHoy.com…[mht; screenshot]
  …
• Dan-o-nino (Dannon Company) on BabyCenter.com en Español, TodoBebe.com, and Univision.com…[mht; screenshot]
  .
• Farmers Insurance Group “Reportero de la Alfombra Roja” on Univision.com…[mht; screenshot]
  .
• Gain “Ocean Escape” (Procter & Gamble) on Batanga.com, Impre.com, LaVibra.com, Starmedia (U.S. Hispanic), and Univision.com…[mht; screenshot]
  .
• Kellogg’s “Mini Wheats” on BoxeoMundial.tv, BuenaMusica.com, CorreoMagico.com, FamaWeb.com, GrandesEstrellas.com, Musica.com, Yahoo! en Español…[mht; screenshot]
  .
• McDonald’s “Angus Deluxe Third Pounders” on AmericaTeve.com, Batanga.com,  DescubreCharlotte.com, GrandesEstrellas.com, Guanabee.com, and MedioTiempo.com…[mht; screenshot]
  .
• Nissan Titan SV Heavy Metal (Nissan North America) on…AztecaAmerica.com, Diario Las Americas, ElEditor.com,  ElExtra.com, LaMega.com, LaMusica.com, PuroFutbolOnline.com (Chicago), QueOndaMagazine.com, etc. (36 different websites)…[mht; screenshot]
  .
• Pine-Sol “Seis Poderosos Aromas que si Limpian” (Clorox Company) on Yahoo! en Español….[mht; screenshot]
  .
• Universal Pictures “Cowboys & Aliens” Movie  (NBC Universal, Inc.) on El Nuevo Herald, Terra (U.S. Hispanic), and Univision.com…[mht; screenshot]
  .

Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.