Media Economics Group – Blog

Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 314 new campaigns launched on Hispanic websites during the month of June.

New online campaigns were launched by brands and companies such as AllState, Aveeno, Bounty, Coca-Cola, Dr. Pepper, Head & Shoulders, McDonald’s and many more.
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Some top-line statistics from HispanicWebMonitor™ for June, 2011:

• Reported on advertising activity of 181 websites targeting the U.S. Hispanic market.
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• Tracked online ads belonging to  1,626 brands/campaigns
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• Tracked online ads belonging to 989 advertisers (parent company level).
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• Identified 314 NEW brands/campaigns.
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• Top 5 sites by number of Spanish-language brands/campaigns were: Univision.com, Terra.com, FamaWeb.com, Yahoo! en Español, and Impre.com.
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• Top 5 Ad categories by number of brands/campaigns were: Media-Online, Retailers, Consumer Products, Telecommunications, and Media-Print & Broadcast .
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• Top 5 Ad sub-categories by number of brands/campaigns were:  Telecommunications Carriers (incl. wireless), Food products, Non-profit organizations, Insurance carriers & agents, and Auto manufacturers.

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Here are just of few of the hundreds of NEW campaigns recently tracked by HispanicWebMonitor™ :
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[Note: click on 'mht" to view flash ads if available (requires IE or Firefox 'UnMHT' plug-in).  Click on ‘screenshot’ to view a static screenshot of a sample ad from each campaign in any browser] or view Slide Show below:

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• AllState “Premios Telemundo Novelas 2011″ on Telemundo.com.…[mht; screenshot]
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• Aveeno “Entre Tu y Yo” (Johnson & Johnson) on PeopleenEspanol.com and Telemundo.com…[mht; screenshot]
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• Bounty “Desfile Nacional Puertorriqueño” (P&G) on Impre.com and LaVibra.com…[mht; screenshot]
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• Coca-Cola “GolFonia” on Univision.com…[mht; screenshot]
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• DeliMex “Taquito Royale”  (H. J. Heinz Company) on NocheLatina.com…[mht; screenshot]
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• Dr. Pepper “El Sabor a PitBull a Otro Nivel Vida 23″ (Dr Pepper Snapple Group, Inc. ) on Univision.com…[mht; screenshot]
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• Head & Shoulders “Un Cuero Cabelludo Para un Cabello All-Star” (P&G) on MedioTiempo.com…[mht; screenshot]
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• McDonald’s “Desafio Salsastico McNuggets”  on AlBorde.com, BuenaMusica.com, MedioTiempo.com, Musica.com…[mht; screenshot]
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• Paramount Pictures “Super 8″ Movie on AlBorde.com, AtlantaLatino.com, Batanga.com, ElNuevoHerald.com, HolaMun2.com, MSN Latino, Telemundo.com, and Univision.com…[mht; screenshot]
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• Tecate “Dinastia Chavez” (Cerveceria Cuauhtemoc Moctezuma S.A. de C.V.) on AztecaAmerica.com…[screenshot]
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• WellsFargo.com en Español “Evaluacion Financiera para Negocios Gratis” on BuenaMusica.com, Coveralia.com, HispanicBusiness.com, Impre.com, LaVibra.com, Starmedia.com…[mht; screenshot]

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