Media Economics Group – Blog

Hispanic magazine ad spending is up 24.9% through the first four months of 2011 (same titles basis), according to HispanicMagazineMonitor™ estimates released today by Media Economics Group.

Among the major Hispanic titles, ad revenue is up by 57.8% year-to-date at People en Español, +6.3% at Latina, +18.9% at TV y Novelas, +18.4% at Vanidades, +21.6% at Ser Padres, and +46.7% at Siempre Mujer.

Procter & Gamble was the largest advertiser in Hispanic magazines with $15.8 million in spending through May, followed by L’Oreal ($7.5 million), Mars, inc. ($2.1 million), General Motors ($1.9 million), and Wyeth ($1.8 million).

The strongest categories in Hispanic magazines were personal care categories Cosmetics (ranked first with $9.0 million in ad spending and up 23% from the same period last year) and Haircare (second with $5.9 million in spending; up 51.4%).  The food category also posted strong results with $5.2 million in spending (+47.8%).  Auto spending is growth was still sluggish with just $2.9 million in spending YTD (+4.8%) – well below pre-recession levels.
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Please see the slideshow below for rankings of top 10 Advertisers, Brands/Campaigns, Categories, and Magazines:

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Please let us know if you have any questions about the Hispanic magazine results above and/or if we can be of help in any way.

Thanks for reading.

- Carlos Pelay
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