Media Economics Group – Blog

Media Economics Group’s MexicoWebMonitor™ online competitive service has recently reported on 291 new campaigns launched on websites in Mexico during the month of February.   New online campaigns were launched by brands and companies such as Advil, Banamex, Corona, Dreamworks, Ford, Procter & Gamble, Reebok, and Warner Brothers.
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Some top-line statistics from MexicoWebMonitor™ for February, 2011:

• Reported on advertising activity of 25 websites in Mexico
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• Tracked online ads belonging to 597 brands/campaigns
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• Tracked online ads belonging to 342 advertisers (parent company level).
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• Identified 291 NEW brands/campaigns.
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• Top 5 sites by number of brands/campaigns were: Prodigy.MSN.com, Terra.com.mx, Diario.com.mx, Yahoo! Mexico, and MedioTiempo.com (Mexico).
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• Top 5 Ad categories by number of brands/campaigns were: Media-Online, Consumer Products, Travel, Retailers, and Financial Services & Insurance.
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• Top 5 Ad sub-categories by number of brands/campaigns were: Auto Manufacturers, Food products, Online-Entertainment, Telecommunication carriers (incl. wireless), and Colleges & Universities.

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Here are just of few of the hundreds of NEW campaigns recently tracked by MexicoWebMonitor™ :
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[Note: click on 'mht" to view flash ads if available (requires IE or Firefox 'UnMHT' plug-in).  Click on ‘screenshot’ to view a static screenshot of a sample ad from each campaign in any browser]:

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• Advil “PM Liqui-Gels” (Wyeth) on Univision.com (from Mexico).…[mht; screenshot]
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• Banamex “Tarjeta AeroMexico” (Banco Nacional de Mexico, S.A.) on Prodigy.MSN.com…[mht; screenshot]
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• Cerveza Sol “Clases de Twitter Con Herbert” (Cerveceria Cuauhtemoc Moctezuma S.A. de C.V.) on MedioTiempo.com…[mht; screenshot]
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• Corona Music/SigueTuMusica.com.mx (Grupo Modelo, S.A. de C.V.) on Batanga.com (from Mexico) and Prodigy.MSN.com…[mht; screenshot]
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• Dreamworks “Soy el Numero Cuatro” Movie (Dreamworks Animation, LLC) on EsMas.com…[mht; screenshot]
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• Ford Mexico “Ford Verde” (Ford Motor Company) on Milenio.com…[mht; screenshot]
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• Head & Shoulders “Humecta” (Procter & Gamble) on Terra.com.mx…[mht; screenshot]
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• Jeep Compass 2012 (Chrysler, LLC.) on ElUniversal.com.mx and Reforma.com…[mht; screenshot]
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• Las Misiones “El Beso Mas Largo” Sorteo (Las Misiones) on Diario.com.mx…[mht; screenshot]
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• MexVax.com (ViajaTravel, S.A. de C.V.) on Diario.com.mx and Publimetro.com.mx…[mht; screenshot]
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• Pampers “Comunidad Pampers” Facebook (Procter & Gamble) on Starmedia Mexico…[mht; screenshot]
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• Reebok “TrainTone” (Reebok International Ltd.) on Quien.com and Terra.com.mx…[mht; screenshot]
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• Splenda “Activate en Familia con Splenda” (Splenda, Inc.) on EsMas.com, Prodigy.MSN.com, Yahoo! Mexico…[mht; screenshot]
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• Warner Bros. Pictures “El Rito” Movie (Time Warner, Inc.) on Yahoo! Mexico…[mht; screenshot]

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