Media Economics Group – Blog

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Media Economics Group’s HispanicWebMonitor™ online competitive service has recently reported on 501 new campaigns launched on Hispanic  websites during the month of February.   New online campaigns were launched by brands and companies such as Advil, Boost Mobile, CoverGirl, Honda, JC Penney, Procter & Gamble, T-mobile, Universal Pictures, Verizon Wireless, and many others.
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Some top-line statistics from HispanicWebMonitor™ for February, 2011:

• Reported on advertising activity of 181 websites targeting the U.S. Hispanic market.
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• Tracked online ads belonging to  1,997 brands/campaigns
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• Tracked online ads belonging to 1,137 advertisers (parent company level).
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• Identified 501 NEW brands/campaigns.
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• Top 5 sites by number of Spanish-language brands/campaigns were: Univision.com, Impre.com, Terra.com, Batanga.com, and Starmedia (U.S. Hispanic).
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• Top 5 Ad categories by number of brands/campaigns were: Media-Online, Retailers, Consumer Products, Telecommunications, and Financial Services & Insurance.
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• Top 5 Ad sub-categories by number of brands/campaigns were:  Telecommunications Carriers (incl. wireless), Food products, Auto manufacturers, Online-Portals & Search Engines, and Insurance carriers & agents.

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Here are just of few of the hundreds of NEW campaigns recently tracked by HispanicWebMonitor™ :
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[Note: click on 'mht" to view flash ads if available (requires IE or Firefox 'UnMHT' plug-in).  Click on ‘screenshot’ to view a static screenshot of a sample ad from each campaign in any browser]:

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• Advil “PM Liqui-Gels” (Wyeth) on El Nuevo Herald, Terra.com, Univision.com, and Yahoo! en Español.…[mht; screenshot]
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• Boost Mobile “Plan Mensual Sin Limite con ReduPago” (Boost Worldwide, Inc.) on AlBorde.com, FamaWeb,com, and Univision.com…[mht; screenshot]
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• CoverGirl “NatureLuxe Collection” (Procter & Gamble) on Batanga.com and PeopleenEspanol.com…[mht; screenshot]
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• Honda “La Reina del Sur” Contest/Telemundo (HondayLaReina.com) (Honda Motor Co., Ltd.) on Telemundo47.com, Telemundo51.com, Telemundo52.com, etc….[screenshot]
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• JCPenney.com “Prom” (J.C. Penney Company, Inc.) on MisQuinceMag.com…[mht; screenshot]
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• Miami Beach International Fashion Week “Gana un viaje” (Sobol-Perry Fashion Productions, Inc.) on Yahoo! en Español…[mht; screenshot]
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• P&G “Mi Casa, Tu Casa” (Procter & Gamble) on Terra (U.S. Hispanic)…[mht; screenshot]
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• Skintimate Studios “Ready for Everything” Fashion Design Contest (Energizer Holdings, Inc.) on MisQuinceMag.com…[mht; screenshot]
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• T-Mobile “Todo Mexico” (T-Mobile USA, Inc.) on AztecaAmerica.com, Clasica92FM.com, Diario Las Americas, HablaNews.com, LaMusica.com, PuroFutbolOnline.com, Univision.com, YoSoyRaza.com, etc…[mht; screenshot]
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• Time Warner Cable “El Paquetazo Triple Play” (Time Warner, Inc.) on Deportes.com, Yahoo! en Español, etc…[mht; screenshot]
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• Universal Pictures “The Adjustment Bureau” Movie (NBC Universal, Inc.) on Batanga.com, El Nuevo Herald, NocheLatina.com, Univision.com, etc…[mht; screenshot]
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• Verizon Wireless en Español “HTC ThunderBolt” (Verizon Communications Inc.) on Univision.com…[mht; screenshot]
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