Media Economics Group – Blog

Media Economics Group’s ColombiaWebMonitor™ online competitive service has recently reported on 200 new campaigns launched on websites in Mexico during the month of February.   New online campaigns were launched by brands and companies such as 20th Century Fox, BanColombia, Cerveza Costeña, Domino’s Pizza, Nivea, Sedal, and many others.
.

.

Some top-line statistics from ColombiaWebMonitor™ for February, 2011:

• Reported on advertising activity of 50 websites in Colombia
  .
  
• Tracked online ads belonging to 514 brands/campaigns
  .
• Tracked online ads belonging to 327 advertisers (parent company level).
  .
• Identified 200 NEW brands/campaigns.
  .
• Top 5 sites by number of brands/campaigns were: ElTiempo.com, ElPais.com.co, ElEspectador.com, ElColombiano.com, and CanalRCN.com.
  .
• Top 5 Ad categories by number of brands/campaigns were: Media-Online, Retailers, Travel, Media-Print/Radio/TV, and Financial Services & Insurance.
  .
• Top 5 Ad sub-categories by number of brands/campaigns were: Airlines, Auto Manufacturers, Real Estate, Cable networks & distribution, Beverages – nonalcoholic.
  

…

Here are just of few of the hundreds of NEW campaigns recently tracked by ColombiaWebMonitor™ :
.
[Note: click on 'mht" to view flash ads if available (requires IE or Firefox 'UnMHT' plug-in).  Click on ‘screenshot’ to view a static screenshot of a sample ad from each campaign in any browser]:

.

• 20th Century Fox “De Amor y Otras Adicciones” Movie (News Corp.) on CanalRCN.com, Colombia.com, RevistaFuscia.com, and Starmedia Colombia.…[mht; screenshot]
  .
• Bancolombia “0 Pesos” (Grupo Bancolombia) on ElColombiano.com, Elpais.com.co, ElUniversal.com.co, and Vanguardia.com…[mht; screenshot]
  .
• Cerveza Costeña “Destapas Mas y Llamas Mas” (Bavaria, S.A.) on Los40.com.co, RevistaDonJuan.com, Shock.com.co…[mht; screenshot]
  .
• Distoyota.com “Toyota Fortuner Urbana” (Distoyota) on ElTiempo.com, RevistaDonJuan.com, Semana.com…[mht; screenshot]
  .
• Domino’s Pizza Colombia “Pizza Fans” (Domino’s Pizza, Inc.) on LaMega.com.co, Los40.com.co, RadioAcktiva.com…[mht; screenshot]
  .
• HomeCenter Sodimac Corona “Reto Homecenter – Diseña tu Propio Estudio” (HomeCenter Sodimac Corona) on Caracol.com.co, ElColombiano.com, ElEspectador.com, ElPais.com.co, ElTiempo.com, WRadio.com.co…[mht; screenshot]
  .
• Nivea for Men “Asesor Online” (Nivea.com.co) (Beiersdorf Group) on Cromos.com.co, JetSet.com.co, RevistaFuscia.com.co…[mht; screenshot]
  .
• Paramount Pictures “Temple de Acero” Movie (Paramount Pictures) on LaFM.com.co, Semana.com…[mht; screenshot]
  .
• Sedal “Memorizers” (Unilever PLC/Unilever NV) on Wradio.com.co…[mht; screenshot]
  .
• Une.com.co “Banda Ancha Desde $29.900 Mensuales” (UNE EPM Telecomunicaciones S.A.) on MSN Colombia…[mht; screenshot]
  .

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to ColombiaWebMonitor™.