Media Economics Group – Blog

Media Economics Group’s MexicoWebMonitor™ online competitive service has recently reported on 187 new campaigns launched on websites in Mexico during the month of December.   New online campaigns were launched by brands and companies such as American Express, Banamex, Canon, Dreamworks, Ford Edge, Maizena, Telmex, Volvo, and Wendy’s Mexico.
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Sample creative from Wendy’s Mexico “Frosty Float con Coca-Cola/Promocion Facebook” online campaign.

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Some top-line statistics from MexicoWebMonitor™ for December, 2010:

• Reported on advertising activity of 25 websites in Mexico
  
• Tracked online ads belonging to 568 brands/campaigns
• Tracked online ads belonging to 321 advertisers (parent company level).
• Identified 187 NEW brands/campaigns.

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Here are just of few of the hundreds of NEW campaigns recently tracked by MexicoWebMonitor™ :
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[Note: click on 'mht" to view flash ads if available (requires IE or Firefox 'UnMHT' plug-in).  Click on ‘screenshot’ to view a static screenshot of a sample ad from each campaign in any browser]:

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• American Express “Gold Card AeroMexico” (American Express Company) on Yahoo! Mexico.…[mht; screenshot]
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• Banamex “Tasa 4.25%” (Banco Nacional de Mexico, S.A.) on TelevisaDeportes.com…[mht; screenshot]
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• Canon “Captura > Imprime” (Canon, Inc.) on AztecaDeportes.com, EsMas.com, MedioTiempo.com, Milenio.com, Reforma.com, TelevisaDeportes.com…[mht; screenshot]
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• Dreamworks “Megamente” Movie (Dreamworks Animation, LLC) on Prodigy.MSN.com, Terra.com.mx…[mht; screenshot]
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• Ford Edge 2011 (Ford Motor Company) on Reforma.com, Yahoo! Mexico…[screenshot]
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• IAVE (I+D México, S.A. de C.V.) on CNNMexico.com, Yahoo! Mexico.…[mht; screenshot]
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• Maizena (Unilever PLC/Unilever NV) on ElUniversal.com.mx, Terra.com.mx…[screenshot]
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• PandillaTelmex.com on (Telefonos de Mexico, S.A. de C.V.) on Terra.com.mx, Yahoo! Mexico…[mht; screenshot]
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• Reebok.com “EasyTone” (Reebok International Ltd.) on Quien.com…[screenshot]
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• Volvo S60 (Site60.mx) (Volvo Car Corporation) on CNNMexico.com.…[mht; screenshot]
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• Wendy’s Mexico “Frosty Float con Coca-Cola/Promocion Facebook” (Wendy’s International, Inc.) on Starmedia Mexico…[mht; screenshot]
  

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