Media Economics Group – Blog

Media Economics Group’s ColombiaWebMonitor™ online competitive service has recently reported on new campaigns launched on websites in Colombia during the month of December.   New online campaigns were launched by brands and companies such as BanColombia, Colgate, Dell, Lan Airlines, Trident, and many others.
.

 

Sample banner from HP "My Room" online campaign in Colombia

.

Some top-line statistics from ColombiaWebMonitor™ for December, 2010:

• Reported on advertising activity of 43 websites in Colombia
  
• Tracked online ads belonging to 571 brands/campaigns
• Tracked online ads belonging to 349 advertisers (parent company level).
• Identified 177 NEW brands/campaigns.

…

Here is a selection of some of the NEW campaigns recently tracked by ColombiaWebMonitor™ :
.
[Note: click on 'mht" to view flash ads if available (requires IE or Firefox 'UnMHT' plug-in).  Click on ‘screenshot’ to view a static screenshot of a sample ad from each campaign in any browser]:

.

• Aguila Light (Bavaria Brewery) on LaRepublica.com.co.…[mht; screenshot]
  .
• Bancolombia “Estar Cerca Siempre Trae Cosas Buenas” (Grupo Bancolombia) on CanalRCN.com, Cromos.com.co…[mht; screenshot]
  .
• Colgate “360 ActiFlex” (Colgate-Palmolive Company) on Yahoo! Colombia…[mht; screenshot]
  .
• Dell.com “Studio XPS 14″ (Dell Computer Corporation) on CaracolTV.com, Cromos.com.co, ElEmpleo.com, ElEspectador.com, ElTiempo.com, ESPNDeportes.com, FutbolRed.com, Portafolio.com.co, RCNRadio.com, RevistaDonJuan.com, Semana.com, Shock.com.co, Vanguardia.com…[mht; screenshot].
  .
• HP “MyRoom” (Hewlett-Packard Company) on CaracolTV.com, ElTiempo.com, Terra.com.co, Vive.in…[mht; screenshot].
  .
• LAN Airlines “Miami desde USD $660″ (LAN Airlines, S.A.) on ElEspectador.com…[mht; screenshot].
  .
• Paper Mate “Gel” (Newell Rubbermaid Inc.) on LaMega.com.co…[mht; screenshot].
  .
• Schick “El Gol Exacto de Schick”(Energizer Holdings, Inc.) on ESPNDeportes.com, FutbolRed.com…[mht; screenshot].
  .
• Trident “Global Conections” (Cadbury Adams USA LLC) on LaNacion.com.co, RadioAcktiva.com, Soho.com.co, Wradio.com.co…[mht; screenshot].
  .
• Urbanas Constructoras S.A. “Torre del Vento” (Urbanas Constructoras S.A) on Vanguardia.com..[mht; screenshot].
  ..