New Hispanic Online campaigns for BlackBerry, Crest, Goya Foods, Head & Shoulders, Theraflu, Universal Pictures, Wendy’s, and many more.
HispanicWebMonitor™ has recently reported on 361 new campaigns launched on Hispanic websites during the month of December. New Spanish-language campaigns targeting Hispanics online were launched by brands and companies such as BlackBerry “Blackberry Bold 9780″, Crest “Pro-Health” Sponsorship/Yahoo! Mujer, Goya “Maria Cookies”, Head & Shoulders “Vota por La Jugada de la Semana en la NFL”, Theraflu “Max-D”, Universal Pictures “Little Fockers”, and Wendy’s “Natural-Cut Fries with Sea Salt”.
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Some top-line statistics from HispanicWebMonitor™ for December, 2010:
- Reported on advertising activity of 191 Hispanic websites
- Tracked online ads belonging to 1,952 brands/campaigns
- Tracked online ads belonging to 959 advertisers (parent company level).
- Identified 361 NEW brands/campaigns.
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Here are just of few of the hundreds of NEW campaigns recently tracked by HispanicWebMonitor™ :
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[Note: click on 'mht" to view flash ads if available (requires IE or Firefox 'UnMHT' plug-in). Click on ‘screenshot’ to view a static screenshot of a sample ad from each campaign in any browser]:
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- Advance America Cash Advance (AARC, Inc.) on Univision.com.…[screenshot]
. - BlackBerry “Blackberry Bold 9780″ (Research In Motion Limited) on AOL Latino, Batanga.com, GolTV.tv, MSN Latino, Starmedia (U.S. Hispanic), Terra (U.S. Hispanic), and Univision.com…[mht; screenshot]
. - Crest “Pro-Health” Sponsorship/Yahoo! Mujer (Procter & Gamble) on Yahoo! en Español…[mht; screenshot]
. - Excella Blue Visa Prepaid Debit Card (The Bancorp, Inc.) on Telemundo47.com…[mht; screenshot]
. - Goya “Maria Cookies” (Goya Foods, Inc.) on Univision.com…[mht; screenshot]
. - Head & Shoulders “Vota por La Jugada de la Semana en la NFL” (Procter & Gamble) on Univision.com…[screenshot]
. - M&M’s “Holiday Mix” (Mars, Inc.) on BuenaMusica.com, esmas.com (USA), Futbol.com, Impre.com, SportsYa.com, Telemundo.com, Vanidades.com, etc…[mht; screenshot]
. - Protex Jabones Antibacteriales (Colgate-Palmolive Company) on Terra (U.S. Hispanic)…[mht; screenshot]
. - Theraflu “Max-D” (Novartis Pharmaceuticals Corporation) on Yahoo! en Español…[mht; screenshot]
. - Universal Pictures “Little Fockers” (NBC Universal, Inc.) on Batanga.com, Goal.com Mobile en Español, MedioTiempo.com, NocheLatina.com, Yahoo! en Español…[mht; screenshot]
. - Wendy’s “Natural-Cut Fries with Sea Salt” (Wendy’s International, Inc.) on HolaMun2.com…[mht; screenshot]
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I expect the number of Hispanic Online Ad Campaigns to increase 30%- 50% this coming December (2011). There has been an increase in the purchasing power of Hispanics across the US along with a growing population*. It seems as though many big-name companies are taking advantage of this booming market. It should be interesting to see the number of new campaigns launched in the coming months.
*Source: Hispanic Buying Power, Sam Jameson, ShelbyReport