New Mobile Web Spanish-Language campaigns by AllState, Farmer’s, Kellogg, Starbucks, Toyota, and many others.
Below are a sampling of new campaigns recently launched on Hispanic mobile (WAP) websites. While there is still significantly less advertising activity on the mobile web – especially in Spanish – than on “traditional” websites, every month we are seeing more and more advertisers dipping their feet in the mobile waters.
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Recent new mobile web Hispanic campaigns specifically targeting Hispanics in Spanish include efforts by Allstate, Kellogg, Kraft, McDonald’s, P&G, Starbucks, Sara Lee, and Toyota among others.
Top categories include (aside from online media): Automotive, Telecommunications, Cable, Food and Drinking Places, and Food Products.
Here is a selected list of new mobile web Hispanic campaigns in Spanish:
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Source: HispanicMobileMonitor™/Media Economics Group
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