New Mobile Web Spanish-Language campaigns by AllState, Farmer’s, Kellogg, Starbucks, Toyota, and many others.
Below are a sampling of new campaigns recently launched on Hispanic mobile (WAP) websites. While there is still significantly less advertising activity on the mobile web – especially in Spanish – than on “traditional” websites, every month we are seeing more and more advertisers dipping their feet in the mobile waters.
Recent new mobile web Hispanic campaigns specifically targeting Hispanics in Spanish include efforts by Allstate, Kellogg, Kraft, McDonald’s, P&G, Starbucks, Sara Lee, and Toyota among others.
Top categories include (aside from online media): Automotive, Telecommunications, Cable, Food and Drinking Places, and Food Products.
Here is a selected list of new mobile web Hispanic campaigns in Spanish:
Source: HispanicMobileMonitor™/Media Economics Group
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