Media Economics Group – Blog

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HispanicWebMonitor™ has recently reported on 344 new campaigns on Hispanic websites.   New Spanish-language campaigns targeting Hispanics online were launched by brands and companies such as Blackberry, Burger King, Dorito’s, Droid X, Gain, Infusium 23, Levi’s, McDonald’s, Telemundo, and many others.

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Some top-line statistics from HispanicWebMonitor™ for July, 2010:

• Reported on advertising activity of 216 Hispanic websites
• Tracked online ads belonging to 1,675 brands/campaigns
• Tracked online ads belonging to 972 advertisers (parent company level).
• Identified 344 NEW brands/campaigns.

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Here are just of few of the hundreds of NEW campaigns recently tracked by HispanicWebMonitor™ from our database of 100,000+ online ads.
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[Note: click on 'mht" to view flash ads if available (requires IE or Firefox 'UnMHT' plug-in).  Click on ‘screenshot’ to view a static screenshot of a sample ad from each campaign in any browser]:

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• Ambi “Fade Cream” (Johnson & Johnson) on Telemundo.com.…[screenshot]
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• BlackBerry “Premios Juventud” on FamaWeb.com and Univision.com.…[mht; screenshot]
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• Burger King “Steakhouse XT” on HolaMun2.com, Telemundo.com, and Univision.com.…[screenshot]
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• Doritos “1st/2nd/3rd Degree Burn” on ESPNDeportes.com.…[mht; screenshot]
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• Gain “Gana una Aromaterapia para tu Casa” Contest (Procter & Gamble) on CosmoenEspanol.com, EsMas.com, Terra.com (U.S.), and Vanidades.com.…[mht; screenshot]
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• Infusium 23 (Procter & Gamble) on AtlantaLatino.com, FamaWeb.com, and Univision.com.…[mht; screenshot]
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• Levi’s “NorteaSur5enRuta.com” on Latina.com.…[mht; screenshot]
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• McDonald’s “McCafe Real Fruit Smoothies” on AmericaTeve.com, LaMusica.com, Mega.TV, Univision.com, and 12 other Hispanic websites.…[mht; screenshot]
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• SEAT Bocanegra (Volkswagen de México) on MedioTiempo.com.…[screenshot]
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• Telemundo “El Cartel 2″ on Caracol1260.com, DriverTVLatino, MSN Latino, SportsYa.com, etc.…[mht; screenshot]
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• Verizon Wireless en Español “Droid X” on AOL Latino, GolTV.tv, MSN Latino, Terra.com (US), Univision.com, and Yahoo! en Español.…[mht; screenshot]
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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.

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