Media Economics Group – Blog

HispanicWebMonitor™ has recently reported on 424 new campaigns on Hispanic websites (including 118 that included Spanish-language ads). New campaigns were launched by brands and companies such as Anheuser-Busch, Dominican Republic Ministry of Tourism, General Mills, Mars, Inc., Riviana Foods, Unilever, and many others.

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Some top-line statistics from HispanicWebMonitor™ for April, 2010:

• Reported on advertising activity of 219 Hispanic websites
• Tracked online ads belonging to 1,885 brands/campaigns
• Tracked online ads belonging to 1,059 advertisers (parent company level).
• Identified 424 NEW brands/campaigns.

Here are just of few of the hundreds of NEW campaigns tracked in April by HispanicWebMonitor™ from our database of 100,000+ online ads (note: click on ‘creative’ link to view copy of creative used):

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• Arroz Carolina “El Sueño de mi Madre” Contest on Univision.com…creative
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• Bud Light “Las Senadoras” on Univision.com…creative
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• Degree Men “Tu Podrías ser El Corresponsal Degree Men en Sudáfrica”
  on Univision.com…creative
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• EntregaElAlma.com (Unilever) on MedioTiempo.com…creative
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• Grip-Rite “Gran Celebración de Cinco de Mayo” on Univision.com…creative
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• ImpreMundial.com “Concurso Marcador” on FamaWeb.com, SaberHacer.com, etc….creative
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• M&M’s “Drab to Fab/De Aburrido a Divertido” on AutosAhora.com, LatinoGossip.com, SaberHacer.com…creative
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• Nokia “Cinco de Mayo” on iHispano.com, NocheLatina.com…creative
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• Pampers “Mundo Madre” Contest on VidaySalud.com…creative
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• Teléfono Rojo “Llamadas Ilimitadas” on ElColombiano.net (Miami)…creative
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• Verizon Wireless en Español “Motorola Devour” on AOL Latino, LosMets.com, Univision.com…creative

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