Media Economics Group – Blog

HispanicWebMonitor™ has recently reported on 480 new campaigns on Hispanic websites (including 116 that included Spanish-language ads).

New campaigns were launched by by companies such as AT&T, CoverGirl, Jack in the Box, Southwest, Wal-Mart, and many others.

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Some top-line statistics from HispanicWebMonitor™ for February, 2010:

• Reported on advertising activity of 226 Hispanic websites
• Tracked online ads belonging to 2,233 brands/campaigns
• Tracked online ads belonging to 1,208 advertisers (parent company level).
• Identified 480 NEW brands/campaigns.

Here are just of few of the hundreds of NEW campaigns tracked in February by HispanicWebMonitor™ from our database of 100,000+ online ads (note: click on ‘creative’ link to view copy of creative used):

• AT&T “Dream Job El Reportero” on ESPNDeportes.com (U.S. Hispanic)…creative.
• Charter Communications “Paquete Alcance Ma$” on Univision.com…creative.
• CoverGirl “De Moda” on Yahoo! en Español…creative.
• Dish Network “Dish Latino – Concurso Marcador” on Impre.com…creative.
• GE “De la Salud Femenina” on VidaySalud.com…creative.
• Jack in the Box “Grilled Sandwiches” on Batanga.com, NocheLatina.com, etc….creative.
• MLSnet.com “First Kick 2010″ on MedioTiempo.com…creative.
• Pantene Pro-V “Escudo Protector” on MiPortal.Att.net…creative.
• SouthwestVacations.com “Disneyland Resort” on Univision.com…creative.
• Tide with Febreze on AOL Latino, Batanga, Starmedia, Yahoo! en Español, etc…creative.
• Verizon Wireless en Español “Palm Pre Plus y Palm Pixi Plus” on AOL Latino, El Nuevo Herald, esmas.com (USA), MedioTiempo.com, Telemundo.com, Terra.com, Univision.com, etc….creative.
• Walmart.com “HomeTrends” on Latina.com, Starmedia.com, The Weather Channel en Español, Univision.com, etc….creative.

Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™.

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