Census 2010, P&G, L’Oreal: New Campaigns for Hispanic Magazines
In the midst of often discouraging advertising news its easy to lose sight of the fact that there are still new advertisers, new brands/campaigns, and new opportunities every day.
So far this year (January & February advance) , HispanicMagazineMonitor™ has identified $2,534,362 in NEW ad spending and 55 NEW brands/campaigns.
As the chart below shows, the ten largest of these new campaigns have accounted for a little over $1.6 million in new ad spending in Hispanic magazine.
Over half of the campaigns in the top ten are personal care category – related brands in the cosmetics, skincare, and fragrance categories. Procter & Gamble and L’Oreal especially are well-represented in the top 10. In fact, P&G brands accounted for $758,260 – or nearly two-thirds (29.9%) – of all the ad dollars by new brands so far this year. L’Oreal has accounted for $384,254 in new spending, or 15.2%.
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The U.S. Census Bureau ads for the 2010 Census are also providing a much-needed boost to magazine advertising. Through February (Advance estimates) , HispanicMagazineMonitor™ has tracked 9 ad pages valued at $242,133
The Census ads – all in Spanish – have appeared in a wide range of Hispanic magazines including Café, Cosmopolitan en Español, Hispanic Business, Latina, Mira!, Ser Padres, Siempre Mujer, and Vanidades.
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