Media Economics Group – Blog

MediaLifeMagazine.com published an interview with us today summarizing recent trends in Hispanic magazine advertising activity.  You can read the entire article here:

http://www.medialifemagazine.com/artman2/publish/Magazines_22/Who-s-not-hurting-Hispanic-magazines.asp

Who’s not hurting: Hispanic magazines

Ad pages are up a modest 0.6 percent but revenue is up 24 percent

By Diego Vasquez
Oct 27, 2011

While many English-language magazines have seen the ad page gains of 2010 slow down in 2011, one category that’s still doing very well is Hispanic magazines. Ad pages for all consumer magazines are down 1.3 percent through third quarter, but Hispanic magazines are up 0.6 percent, an increase that would be even bigger if not for the fact that several magazines, including TV y Novelas and TV Notas, reduced their publishing frequency this year. Revenue for the magazines is up nearly 24 percent. Hispanic titles have seen big growth in personal care products, reflecting the magazines’ mostly female skew, as well as in food, beverages and apparel. But one area where Hispanic magazines, just like English-language ones, continue to lag is auto. The category is down once again this year and it’s uncertain when it will come back. Carlos Pelay, founder and president at Media Economics Group, which tracks Hispanic media, talks to Media Life about which titles are doing well, the significance of the new census, and why fewer new titles are launching.

You can read the rest of the article here:

http://www.medialifemagazine.com/artman2/publish/Magazines_22/Who-s-not-hurting-Hispanic-magazines.asp

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Please let us know if you have any questions about the artile and/or if we can be of help in any way.

Thanks for reading.

- Carlos Pelay
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