New Hispanic Online campaigns via HispanicWebMonitor™

So far this year, HispanicWebMonitor™ has captured creatives and tracked/measured activity for 5,200+ online campaigns including  2,500+ NEW online campaigns.  (New online campaigns are campaigns/brands that have never advertised before on the nearly 200 Hispanic sites that we track).

Just a few of the most recent Hispanic campaigns tracked by HispanicWebMonitor™ include:

Read more…

Lee Vann: “Five Predictions for Hispanic Online Marketing in 2015″

We’re very happy to to share the following article by Lee Vann, CEO and Founder of Captura Group.  Originally published on Captura Group’s blog, the article offers a succinct and valuable summary of five key trends to look out for in Hispanic marketing in 2015.  We hope you enjoy and find it useful.

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Five Predictions for Hispanic Online Marketing in 2015

Lee Vann/Captura Group

November 13th, 2014iStock_000028935470Small

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This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to come to life in the Hispanic online market next year.

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1. Hispennials will be the “It” consumer.

Move over, Latina moms – Hispennials (that’s Hispanic + Millennials) are poised to emerge as the most sought after market segment.  Millennials, the largest generation by population size, are all the rage, and wise marketers know that 21% of Millennials are Hispanic. To win with Millennials, marketers must win with Hispanics – and winning with Hispanics means digital.  Of all consumers, Hispennials are the most active and engaged digitally, spending the majority of their time on their phones and with social media.

Read more…

Selected new Hispanic Online campaigns via HispanicWebMonitor™

September 8, 2014 Comments off

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So far this year, HispanicWebMonitor™ has captured creatives and tracked/measured activity for 4,700+ online campaigns including  2,200+ NEW online campaigns.  (New online campaigns are campaigns/brands that have never advertised before on the nearly 200 Hispanic sites that we track).

Just a few of the recent Hispanic campaigns tracked by HispanicWebMonitor™ include:

Read more…

Special Offer: 2014 Portada Hispanic Advertising and Media Conference

September 4, 2014 Comments off

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Thinking about attending Portada’s upcoming Hispanic Advertising and Media Conference?  Portada has made available a generous conference discount for MEG clients and friends.

Please see below for information regarding the conference.  Discounts are available for either the “Hispanic Music and Entertainment Marketing Forum” on September 17th and/or the “8th Annual Hispanic Advertising and Media Conference” on September 18th.

Read more…

Categories: Hispanic Tags: ,

HispanicWebMonitor™: New Campaigns by Experian, Target, and Burger King

August 19, 2014 Comments off

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Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

  • Experian “Credito y Mas” (co-branded campaign/sponsorship with Univison.com)
  • Target.com “Back-to-School/Office Supplies”
  • Burger King “2 for $5 Mushroom & Swiss Big King”

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Please click on the thumbnail for additional details about these new campaigns or visit:

http://hispanicmarketweekly.com/category/trending/breaking-ads

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Remember, these are just a few of the thousands of new ad creatives captured every week by HispanicWebMonitor™.

Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).

Thanks for reading!

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About Media Economics Group:  Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009.  Our clients include global advertising agencies and media companies such as: Acento, ESPN, Havas, MEC, Meredith Corp., OMD, Starcom, Terra Networks, Universal McCann, Yahoo!, Univision Digital, and Zubi among others.

HispanicWebMonitor™: New Campaigns by Reliant Energy, Kohl’s, Western Union

May 19, 2014 Comments off

.20140519_BreakingAdsHMW

Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

  • Reliant Energy “Learn & Conserve Plan”
  • Kohls.com “La Voz Kids: Ritmo en Moda – Rock Looks”
  • Western Union “Rio2 – Match 3 Blus” Contest

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Please click on the thumbnail for additional details about these new campaigns or visit:

http://hispanicmarketweekly.com/category/trending/breaking-ads

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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).

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About Media Economics Group:  Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009.  Our clients include global advertising agencies and media companies such as: Acento, ESPN. Google, Havas, Impremedia, MEC, Meredith Corp., OMD Latino, Starcom, Tapestry Partners, Televisa Digital, Terra Networks, Univision, and Yahoo!, among others.

HispanicWebMonitor™: New Campaigns by Subway (Flatizza), Sprint Nextel (Premios Billboard), CialisenEspanol.com

April 1, 2014 Comments off

.HWM_Breaking_20140331

Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

  • SubWay “Flatizza” (including mobile ads)
  • Sprint Nextel “Premios Billboard de la Musica Latina” Sorteo/Telemundo.com
  • CialisEnEspanol.com

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Please click on the thumbnail for additional details about these new campaigns or visit:

http://hispanicmarketweekly.com/category/trending/breaking-ads

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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).

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About Media Economics Group:  Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009.  Our clients include global advertising agencies and media companies such as: ESPN, Google, Havas, IPG MediaBrands, MEC, OMD, Starcom, Televisa Digital, Terra Networks, Universal McCann, Univision, and Yahoo! among others.

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