NetShoes leads Online Advertisers in Mexico in the First Quarter of 2013
NetShoes was by far the most active advertiser on websites in Mexico during the first quarter of 2013. Newly released data from Media Economics Group sh
ow that the Brazilian-based sporting goods retailer NetShoes accounted for a 6.3942% share of all ad occurrences on the websites tracked by the Media Economics Group’s MexicoWebMonitor™ online competitive tracking service.
Netflix.com ranked second to NetShoes with a 3.8984% share of all ad occurrences during the first quarter of 2013. American Express Company ranked third in share with a 3.5781% share of ad occurrences, followed by General Motors Corporation (3.3907%) and Century 21 Real Estate Corporation (3.2818%).
Altogether, the top 10 advertisers accounted for 33.41% of all ad occurrences by the 781 companies that were active advertisers on websites in Mexico during the first quarter of 2013.
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Breaking Ads Argentina: BabySec, McDonald’s, Nokia
Nueva @babyseccampaña #Argentina WebMonitor bit.ly/ZNtnnC twitter.com/mediaeconomics…
— Carlos Pelay (@mediaeconomics) May 14, 2013
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Nueva campaña de @mcdonalds_ar@monopolymmen #Argentina WebMonitor bit.ly/ZNtnnC twitter.com/mediaeconomics…
— Carlos Pelay (@mediaeconomics) May 14, 2013
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“Embajadores” @nokiaarg en @ciudad_com, @diariouno, @infobae #Argentina WebMonitor bit.ly/ZNtnnC twitter.com/mediaeconomics…
— Carlos Pelay (@mediaeconomics) May 14, 2013
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For additional information (including 1 week free guest access to ColombiaWebMonitor™ (or any of our other competitive services in the U.S. or Latin America) please contact: Carlos Pelay (704-841-2030; info@media-economics.com ) or visit: http://www.Media-Economics.com )
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About Media Economics Group: Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009. Our clients include global advertising agencies and media companies such as: ESPN. Google, Grupo Expansion, Havas, IPG MediaBrands, MEC, Neo Ogilvy, OMD, Prodigy MSN, Starcom, Televisa Digital, Terra Networks, Universal McCann, Yahoo!, and Zenith Optimedia among others.
Breaking Ads Colombia: Supermercados Colsubsidio, BlackBerry y Cerveza Poker Ligera
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Keep reading here: http://mercadotecnia.portada-online.com/2013/05/02/breaking-ads-colombia-supermercados-colsubsidio-blackberry-y-cerveza-poker-ligera/
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For additional information (including 1 week free guest access to ColombiaWebMonitor™ (or any of our other competitive services in the U.S. or Latin America) please contact: Carlos Pelay (704-841-2030; info@media-economics.com ) or visit: http://www.Media-Economics.com )
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About Media Economics Group: Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009. Our clients include global advertising agencies and media companies such as: ESPN. Google, Grupo Expansion, Havas, IPG MediaBrands, MEC, Neo Ogilvy, OMD, Prodigy MSN, Starcom, Televisa Digital, Terra Networks, Universal McCann, Yahoo!, and Zenith Optimedia among others.
P&G and Toyota lead Online Advertising in the Hispanic market in the First Quarter of 2013
Procter & Gamble and Toyota Motor Company were locked in a dead heat at the top of the list of all advertisers on 
Hispanic websites during the first quarter of 2013. Newly released data from Media Economics Group show that Procter & Gamble accounted for a 6.7839% share of all ad occurrences on the nearly 200 Hispanic websites tracked by the company’s HispanicWebMonitor™ online competitive tracking service.
Toyota Motor Corporation tracked a very close second to P&G with a nearly identical 6.7383% share of all ad occurrences during the first quarter of 2013. Ford Motor Company ranked third in share with a 2.9939% share of ad occurrences.
The top 10 advertisers were represented by companies from a number of categories including: auto-makers (Ford, Nissan, and Toyota), insurance (State Farm), consumer products and supplies (Clorox, General Mills, Procter & Gamble), telecommunications (Boost Worldwide), entertainment (Disney World), and liquor (Diageo).
Altogether, the top 10 advertisers accounted for 31.16% of all ad occurrences by the almost 2,000 (1,957) companies that were active advertisers on Hispanic websites in the first quarter of 2013.
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Hispanic Market Overview 2013 available now from HispanicAd.com
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‘Crack Your Consumer’s Code’ With Market Insights and Observations In Hispanic Market Overview 2013, presented by López Negrete Communications, is now available from HispanicAd.com
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2013 edition of Hispanic Market Overview.
This downloadable and easy-to-digest report, produced as a PDF for advertising, marketing, social media, and PR professionals who seek to increase their ROI by increasing their multicultural efforts, features insightful information and discussions of the key issues facing Hispanic media, advertising agencies, and marketing and advertising professionals.
The 2013 report features data and insights from a number of research organizations, including our company – Media Economics Group.
To download the report, please visit HispanicAd.com here:
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=36604
HispanicWebMonitor™: New Campaigns by Wendy’s/Coca-Cola, Target, and Kellogg’s
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Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly. Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.
This week’s Breaking Ads feature highlighted new creatives and campaigns from:
- Wendy’s/Coca-Cola “Kick It and You Could Win” Sweepstakes
- Kellogg’s “Nutri-Grain” Bar
- Target.com “DJ Estefan Sound Machine Headphones by Monster”
Please click on the thumbnail for additional details about these new campaigns or visit:
http://www.hispanicmarketweekly.com/topics/1932-breaking-ads
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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).
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About Media Economics Group: Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009. Our clients include global advertising agencies and media companies such as: ESPN. Google, Grupo Expansion, Havas, IPG MediaBrands, MEC, Neo Ogilvy, OMD, Prodigy MSN, Starcom, Televisa Digital, Terra Networks, Universal McCann, Yahoo!, and Zenith Optimedia among others.
HispanicWebMonitor™ Fast Facts Round-up: First Quarter, 2013
A round-up of some quick “factoids” from first quarter, 2013 HispanicWebMonitor™ results:
- Nearly 4,000 (3,854) online campaigns by 2,070 Advertisers were active on Hispanic sites in the first quarter of 2013.
. - More than one-quarter (28%) of active brands/campaigns during the first quarter of 2013 included Spanish or Bilingual (English/Spanish) creatives. Conversely, 72% of the active brands/campaigns during the first quarter did not include Spanish or Bilingual (English/Spanish) creatives.
Read more…
