Selected new Hispanic Online campaigns via HispanicWebMonitor™

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So far this year, HispanicWebMonitor™ has captured creatives and tracked/measured activity for 4,700+ online campaigns including  2,200+ NEW online campaigns.  (New online campaigns are campaigns/brands that have never advertised before on the nearly 200 Hispanic sites that we track).

Just a few of the recent Hispanic campaigns tracked by HispanicWebMonitor™ include:

Read more…

Special Offer: 2014 Portada Hispanic Advertising and Media Conference

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Thinking about attending Portada’s upcoming Hispanic Advertising and Media Conference?  Portada has made available a generous conference discount for MEG clients and friends.

Please see below for information regarding the conference.  Discounts are available for either the “Hispanic Music and Entertainment Marketing Forum” on September 17th and/or the “8th Annual Hispanic Advertising and Media Conference” on September 18th.

Read more…

Categories: Hispanic Tags: ,

HispanicWebMonitor™: New Campaigns by Experian, Target, and Burger King

August 19, 2014 Comments off

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Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

  • Experian “Credito y Mas” (co-branded campaign/sponsorship with Univison.com)
  • Target.com “Back-to-School/Office Supplies”
  • Burger King “2 for $5 Mushroom & Swiss Big King”

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Please click on the thumbnail for additional details about these new campaigns or visit:

http://hispanicmarketweekly.com/category/trending/breaking-ads

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Remember, these are just a few of the thousands of new ad creatives captured every week by HispanicWebMonitor™.

Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).

Thanks for reading!

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About Media Economics Group:  Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009.  Our clients include global advertising agencies and media companies such as: Acento, ESPN, Havas, MEC, Meredith Corp., OMD, Starcom, Terra Networks, Universal McCann, Yahoo!, Univision Digital, and Zubi among others.

HispanicWebMonitor™: New Campaigns by Reliant Energy, Kohl’s, Western Union

May 19, 2014 Comments off

.20140519_BreakingAdsHMW

Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

  • Reliant Energy “Learn & Conserve Plan”
  • Kohls.com “La Voz Kids: Ritmo en Moda – Rock Looks”
  • Western Union “Rio2 – Match 3 Blus” Contest

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Please click on the thumbnail for additional details about these new campaigns or visit:

http://hispanicmarketweekly.com/category/trending/breaking-ads

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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).

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About Media Economics Group:  Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009.  Our clients include global advertising agencies and media companies such as: Acento, ESPN. Google, Havas, Impremedia, MEC, Meredith Corp., OMD Latino, Starcom, Tapestry Partners, Televisa Digital, Terra Networks, Univision, and Yahoo!, among others.

HispanicWebMonitor™: New Campaigns by Subway (Flatizza), Sprint Nextel (Premios Billboard), CialisenEspanol.com

April 1, 2014 Comments off

.HWM_Breaking_20140331

Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

  • SubWay “Flatizza” (including mobile ads)
  • Sprint Nextel “Premios Billboard de la Musica Latina” Sorteo/Telemundo.com
  • CialisEnEspanol.com

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Please click on the thumbnail for additional details about these new campaigns or visit:

http://hispanicmarketweekly.com/category/trending/breaking-ads

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_____________________________

Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).

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About Media Economics Group:  Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009.  Our clients include global advertising agencies and media companies such as: ESPN, Google, Havas, IPG MediaBrands, MEC, OMD, Starcom, Televisa Digital, Terra Networks, Universal McCann, Univision, and Yahoo! among others.

$122.5 Million in New Hispanic Magazine Campaigns in 2013 via HispanicMagazineMonitor™

March 27, 2014 Comments off

The value of new ad campaigns/brands advertised in Hispanic magazines in 2013 totaled $122.5 million and 2,332 ad pages in 2013 according to data from Media Economics/HispanicMagazineMonitor™.  (A “new” brand/campaign in 2013 is one that did not advertise in Hispanic magazines prior to 2013).

Read more…

Stepping up Affordable Care Act online advertising to Hispanics: CuidadodeSalud.gov

March 25, 2014 Comments off

With a March 31st enrollment deadline quickly approaching, and amid evidence that Hispanics have been slow to embrace the law, online advertising to reach Hispanics stepped up in March.

Read more…

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