HispanicWebMonitor™: New Campaigns by Interjet, Fox Deportes, Novo Flexpen, P&G “Gracias Mama: Raising an Olympian”, etc.
This week’s Breaking Ads feature highlights new creatives and campaigns from:
- InterJet “Outlet Interjet” (ABC Aerolíneas, S.A. de C.V.)
- Fox Deportes “UFC 146 Sweepstakes”
- FlexPen (Novo Nordisk)
- Procter & Gamble “Gracias Mama: Raising an Olympian”/Facebook.com
Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.
Please click on the thumbnail for additional details about these new campaigns or visit:
http://www.hispanicmarketweekly.com/articles/50135-breaking-ad-campaigns-for-week–may-7—13–2012
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Univision Interactive Revenue up by 1.7% in first quarter
Univision Communications today announced 2012 first quarter financial results showing that the leading Hispanic internet portal posted a year-over-year interactive revenue gain of 1.7%. Univision’s interactive revenue totaled $12.1 million in this year’s first quarter, up 1.7% from 11.9 million in the same period last year.
Growth in interactive revenue in the first quarter bested annual results from 2011 (which showed a decline of 4.1% for the year). Consolidated revenue (including television and radio) for Univision totaled $528.4 million – a 9.7% increase from the same period in 2011.
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Source: http://corporate.univision.com/wp-content/uploads/2012/05/Q1_2012-CHART1.jpg
The Univision press release also noted an increase of 16% in combined visits to its online portal and mobile offerings during the first quarter (a total of 156 million visits).
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HispanicWebMonitor™: New Campaigns by NuevOn YouTube Channel, McDonald’s “Mini Meal”, Huggies, Chevron “ExtraMile” stores, etc.
Attached is a sample of our “Breaking Ads” weekly feature produced
in partnership with Hispanic Market Weekly.
Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.
This week’s Breaking Ads feature highlighted new creatives and campaigns from:
- NuevOn YouTube Channel (Electus)
- McDonald’s “Mini Meal”
- Huggies “Guia Bienvenida a tu Bebe”
- Chevron “ExtraMile” stores
Please click on the thumbnail for additional details about these new campaigns or visit:
http://www.hispanicmarketweekly.com/articles/49937-breaking-ad-campaigns-for-week–april-2—8–2012
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NEW Ad Dollars in Hispanic Magazines in 2011: Who Spent Them? Who WonThem?
New analysis of HispanicMagazineMonitor™ data for 2011 reveals that Procter and Gamble spent just over 1 out of every four (26.6%) NEW dollars invested in Hispanic magazines in 2011, while People en Español won over one-third (37.6%) of the $91.5 million spent by 364 NEW brands/campaigns in Hispanic magazines in 2011.
Like this:
HispanicWebMonitor™: New Campaigns by Amtrak, Home Depot/Glidden, Sonic Drive-In, Universal Pictures.
Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly. Published every Monday in Hispanic
Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.
This week’s Breaking Ads feature highlighted new creatives and campaigns from:
- Amtrak (http://www.amtrakdescubrenorteamerica.com)
- Home Depot (“Glidden Duo Paint + Primer”)
- Sonic Drive-In (“Chili y Queso”)
- Universal Pictures (“Safe House” movie)
Please click on the thumbnail for additional details about these new campaigns or visit:
http://www.hispanicmarketweekly.com/article.cms?id=11346
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Carlos Pelay
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