HispanicWebMonitor™: New Campaigns by Reliant Energy, Kohl’s, Western Union

May 19, 2014 Comments off

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Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

  • Reliant Energy “Learn & Conserve Plan”
  • Kohls.com “La Voz Kids: Ritmo en Moda – Rock Looks”
  • Western Union “Rio2 – Match 3 Blus” Contest

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Please click on the thumbnail for additional details about these new campaigns or visit:

http://hispanicmarketweekly.com/category/trending/breaking-ads

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Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).

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About Media Economics Group:  Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009.  Our clients include global advertising agencies and media companies such as: Acento, ESPN. Google, Havas, Impremedia, MEC, Meredith Corp., OMD Latino, Starcom, Tapestry Partners, Televisa Digital, Terra Networks, Univision, and Yahoo!, among others.

HispanicWebMonitor™: New Campaigns by Subway (Flatizza), Sprint Nextel (Premios Billboard), CialisenEspanol.com

April 1, 2014 Comments off

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Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

  • SubWay “Flatizza” (including mobile ads)
  • Sprint Nextel “Premios Billboard de la Musica Latina” Sorteo/Telemundo.com
  • CialisEnEspanol.com

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Please click on the thumbnail for additional details about these new campaigns or visit:

http://hispanicmarketweekly.com/category/trending/breaking-ads

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_____________________________

Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).

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About Media Economics Group:  Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009.  Our clients include global advertising agencies and media companies such as: ESPN, Google, Havas, IPG MediaBrands, MEC, OMD, Starcom, Televisa Digital, Terra Networks, Universal McCann, Univision, and Yahoo! among others.

$122.5 Million in New Hispanic Magazine Campaigns in 2013 via HispanicMagazineMonitor™

March 27, 2014 Comments off

The value of new ad campaigns/brands advertised in Hispanic magazines in 2013 totaled $122.5 million and 2,332 ad pages in 2013 according to data from Media Economics/HispanicMagazineMonitor™.  (A “new” brand/campaign in 2013 is one that did not advertise in Hispanic magazines prior to 2013).

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Stepping up Affordable Care Act online advertising to Hispanics: CuidadodeSalud.gov

March 25, 2014 Comments off

With a March 31st enrollment deadline quickly approaching, and amid evidence that Hispanics have been slow to embrace the law, online advertising to reach Hispanics stepped up in March.

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HispanicWebMonitor™: New Campaigns by NY State “Health Plan Marketplace”, Ford “BoxTrivia”, Red Lobster “Lobsterfest”

March 24, 2014 Comments off

.HWM_Breaking_20140324

Attached is a sample of our “Breaking Ads” weekly feature produced in partnership with Hispanic Market Weekly.  Published every Monday in Hispanic Market Weekly’s newsletter and website, “Breaking Ads” highlights several new Hispanic online campaigns from the hundreds of new creatives and campaigns captured by the HispanicWebMonitor™ competitive intelligence service.

This week’s Breaking Ads feature highlighted new creatives and campaigns from:

  • NY State Department of Health “Health Plan Marketplace” (March 31st deadline for health plan enrollment)
  • Ford “BoxTrivia”
  • Red Lobster “Lobsterfest”

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Please click on the thumbnail for additional details about these new campaigns or visit:

http://hispanicmarketweekly.com/category/trending/breaking-ads

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_____________________________

Thanks for reading. Want to dig deeper? Register here for a free 7-day guest pass to HispanicWebMonitor™ (or any of our other competitive services in the U.S. or Latin America).

.

About Media Economics Group:  Media Economics Group has been providing vital online advertising competitive intelligence in the U.S. Hispanic market since 2001 and in Latin America since 2009.  Our clients include global advertising agencies and media companies such as: ESPN. Google, Grupo Expansion, Havas, IPG MediaBrands, MEC, Neo Ogilvy, OMD, Prodigy MSN, Starcom, Televisa Digital, Terra Networks, Universal McCann, Yahoo!, and Zenith Optimedia among others.

Daily Hispanic Facts/FAQs and charts from @HispanicFacts

December 18, 2013 Comments off

Please consider following our sister Twitter feed @HispanicFacts for daily facts/FAQs on the Hispanic market.  Every day @HispanicFacts gathers and tweets the most useful and important stats and charts on Hispanic buying power, internet, mobile, technology, media & product usage, etc. trends for marketers, advertisers and just about anyone with an interest in the burgeoning Hispanic market.

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Here are some recent sample factoids from @HispanicFacts:

Read more…

Major advertisers using Spanish-language mobile ads to reach Hispanics

December 5, 2013 Comments off

Major brands & advertisers like Budweiser, Chevrolet, Disney, Ford, Gatorade, McDonald’s, Nissan, Sprint, Heineken/Tecate, T-Mobile,etc. are including Spanish-language mobile advertising in their media mix to reach Hispanics.   HispanicWebMonitor™ data from Media Economics Group shows that  – through October – 573 companies and 1,264 brands/campaigns employed mobile ads on Hispanic-targeted mobile (WAP) websites.

Read more…

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